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All the secrets to creating a brand identity that resonates across every aspect of a business–including its Web site and overall strategy- With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today’s most well-known and respected authorities on the topic of branding.
– Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
– Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

Dimensions : 5.32 X 0.56 X 8.02 inches | 0.64 pounds

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